Ads · Google Ads · Search ads · Semantics
Paid search for an office center — tenants
Google Ads and search ads for an office center: launch in 2 days, budget ≈$200. In two months — 14 calls and 6 leases; all vacant space filled.
About the client
In February 2015 the office-center director (same building as our team) asked how to bring tenants from the web. Classified ads sat for months — nearly a third of the floor space was empty.
The pain they came with
Classifieds weren’t closing the vacancy. Long-horizon SEO would bring “cheaper” clients, but free offices are finite — and site demand would fade once filled. They needed a fast channel: paid search on a tight budget.
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A third of the building empty
Classified listings sat for months. They needed hot “office rental” queries — not more passive posts.
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Need fast results
Long SEO is overkill here: few offices, once leased the channel demand drops. Paid search brings leads now.
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Tight budget
Stay around ≈$200, don’t inflate CPC, and cut weak directions.
How we guided them
We studied competitor USPs, built semantics, wrote ads, and assembled campaigns in Google Ads and search ads. Budget went to strong keywords; weak ones were off. Launch — in 2 days.
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Semantics for office rental
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USPs and ad copy
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Campaigns in Google Ads and search ads
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Budget focused on the strongest queries
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Top ad position at minimal CPC
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Cut ineffective directions
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Launch in 2 days
We didn’t wait months for organic: keys, ads, go live — tenants came from hot queries.
Budget ≈$200
A small check: money on strong words, weak campaigns off so clicks aren’t wasted.
Lease, not “click”
We counted calls and signed leases — until every vacant suite was filled.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Offices, not “a site for a site’s sake”
The job was practical: fill empty space. Paid search worked faster than classifieds and without long SEO.
Google Ads and search ads
Two ad contours for rental. Goal — top ad position at low CPC without waste on junk queries.
Space for a tenant
An empty suite — what needed leasing. Ads led to a call and viewing, not “just another classified listing”.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In 2 days we launched ads. In the first two months — about 42 visits/day, 14 calls, and 6 lease contracts. In the end all vacant offices were leased; about ≈14 inquiries per month at distance.
What they got
- Paid search for office rental · Voronezh
- Launch in 2 days · budget ≈$200
- Google Ads + search ads
- Before us: 0 calls · 0 visits · 0 web leases
- First 2 mo.: ~42 visits/day · 14 calls · 6 leases
- All vacant space leased
In numbers
Need to lease space through paid search?
We’ll build semantics and campaigns for rental — like the office center in Voronezh.
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