Ads · Google Ads · Display network · Analytics · Landing pages
Paid search for EHK — wrought iron
Google Ads and search ads for EHK artistic wrought-iron store: launch in 2 days, traffic ×4, top ad positions at low CPC, ≈100 inquiries. Site — vrn-ehk.ru.
About the client
Artistic Wrought Iron (EHK) — 15+ years of production, factory partnerships, wide assortment on the site. They came for paid search: needed to match ad traffic precisely, build an analytics funnel, and bring target audience into the store.
The pain they came with
Ads already ran but weakly: CTR about 9%, visits low, almost no channel profit. Ads and landings missed the query; EHK brand guidelines weren’t reflected in creatives.
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Low CTR and a weak channel
CTR ~9%, modest visits, no paid-search profit. Ads burned budget without a funnel.
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Past campaign mistakes
Needed to clean campaign issues, pick landings, and style ads to the EHK brand kit.
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Need a funnel, not “clicks”
Analytics goals: reach checkout and successful order — otherwise you don’t know ads sell wrought iron.
How we guided them
We audited the site and past ads, built semantics, studied the EHK market kit. Rebuilt ads, landings, sitelinks, business card, and display, duplicated campaigns across 36 regions. Launch — in 2 days.
- 01
Full site audit and error breakdown by team
- 02
Semantics, competition and demand analysis for wrought iron
- 03
Ad creatives to EHK brand / market kit
- 04
A/B ads, pressure on weak spots in top placement
- 05
Landings, sitelinks, virtual business card, display creatives
- 06
Campaign copies for 36 regions, bids, analytics goals
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Launch in 2 days
We didn’t wait months: fixed campaigns, tied landings, and switched ads on — traffic came immediately.
Traffic ×4
Ad visits grew about fourfold vs the baseline — not “a couple more clicks”.
Checkout completed
We counted more than site landings: checkout starts and successful wrought-iron orders.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Wrought iron, not “just metal”
Artistic forging — stairs, gates, elements. Ads must lead to the right category and order — not a third-party catalog.
Funnel and conversion
Analytics goals: from visit to checkout page and successful order. In the first two months — 172 checkout starts, 56 successful orders.
Visits ×4
After relaunch ad traffic grew about fourfold. Peak in the early months — about 443 visits a day.
CTR and top placement
After a month — CTR up; ads on competitive queries took top placement at low CPC.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In 2 days we relaunched paid search. Traffic ×4; in the first two months — ~443 visits/day, 172 checkout starts, 56 successful orders. At distance — about ≈100 store inquiries. Site: vrn-ehk.ru.
What they got
- Paid search for EHK artistic wrought iron
- Launch in 2 days · Google Ads + display
- Ad traffic ×4
- Before us: CTR ~9% · weak visits · 0 channel profit
- First 2 mo.: ~443 visits/day · 172 to checkout · 56 orders
- ≈100 store inquiries · top placement at low CPC
- Campaigns in 36 regions · live vrn-ehk.ru
In numbers
Need wrought-iron orders from paid search?
We’ll rebuild ads and the funnel — like EHK / vrn-ehk.ru.
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