Ads · Google Ads · Display · Google Analytics
Google Ads for Fortuna-avto — Belgorod auto service
After SEO we launched Google Ads (with local search ads in parallel): live in 2 days, traffic ×4, search CTR ~14%, about 100 service inquiries.
About the client
Fortuna-avto is an auto service in Belgorod. They started with SEO (separate Fortuna-avto SEO case), then approved paid search so inquiries could ramp faster alongside organic.
The pain they came with
Organic takes longer to ramp, and the bays need work now. Without paid search the shop misses hot repair and service queries. Before us there was basically no working ads account — CTR, visits, and channel profit near zero.
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Need a fast funnel
SEO was already running, but the business needed inquiries now — from search and display.
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Zero paid baseline
No solid CTR, no stable paid visits, no clear profit from the channel.
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Competitors in premium slots
We had to exploit weak spots in rivals’ ads without overpaying per click.
How we guided them
We led with Google Ads search and Display, with local search ads in the mix. Several ad variants, sitelinks, location extensions, display creatives, Google Analytics goals, and ongoing bid adjustments.
- 01
Site audit and task breakdown by teams
- 02
Keyword research, demand and competitor analysis
- 03
Strategy: A/B ads, pressure on weak spots in premium placement
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Landing pages for ads, sitelinks, location extensions
- 05
Display creatives, bid adjustments
- 06
Goal chains in Google Analytics; campaign review in Google Ads (and local search ads)
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Search CTR ~14%
Almost every seventh search impression earned a click — ads matched the query, not just “running for the report.”
Bounce ~18–19%
Few accidental visits: people read and move toward the goal instead of closing the tab right away.
≈100 inquiries
Real calls and requests into the shop — not clicks for a pretty report with no bay booking.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Auto service, not a showroom
The case is about loading bays with repair and service work. Visuals show the shop, not a sales floor.
Search & Display
Search and Display campaigns: ads, sitelinks, location extension. Search held CTR around 14%; Display around 0.4%.
Google Ads
Google Ads ran as the core paid channel. Bounce stayed low — about 18% on average.
CTR and traffic
Visits grew roughly 4×. We tracked CTR and CPC separately — raise the first, lower the second.
Conversion to coupon / inquiry
One analytics goal — coupon claim: conversion above 2%. In total about 100 inquiries into the shop.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
Live in 2 days, traffic up about 4×, about 100 inquiries. Paid search ran primarily in Google Ads, with local search ads in parallel.
What they got
- Campaigns live in 2 days
- Visits ×4
- Search CTR ~14%, bounce ~18–19%
- ≈100 inquiries into the shop
- Google Ads · Display · analytics goals
In numbers
Need Google Ads that actually fills bookings?
We’ll build campaigns for your services — with analytics goals and clear economics, the same way we did for Fortuna-avto.
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