Proxy metrics
Standard reports often can’t tie a call or an email back to the ad that brought the person in.
PRIME
Full-funnel analytics — see which channel actually sells
Wire Google Ads, your site, and CRM together with Roistat. Calls, forms, and email keep their source. Spend where it converts — cut what doesn’t.
Why full-funnel analytics
Most teams run more channels than they can explain. In a competitive market, guessing where budget goes is expensive.
Search, social, display, promos, offline — you have options. The hard part is knowing how to split spend across them.
You want more customers at a lower cost. Without closed-loop tracking, that’s a gut call. With Roistat you see which channel leads to a call, a form fill, and a closed deal — not just a click.
up to 300% media optimization upside when channel attribution is clear
What breaks without closed-loop tracking
Proxy metrics won’t tell you who actually brought the sale.
Site → CRM gap
Without the handoff, leads land with no source. Sales works blind; marketing can’t prove revenue.
Offline goes dark
Radio, signage, street banners — without dedicated numbers they’re invisible in the full picture.
Channels we track
Roistat catches leads that regular web analytics miss — and opens a CRM deal with the source attached.
Dynamic call tracking
Each visitor sees a unique number. The call routes to you and the source is logged.
Static call tracking
One number per channel — radio here, outdoor there. Every call becomes a CRM lead.
Forms and email
Site submissions and email inquiries keep where the lead came from — in CRM history.
Path to the deal
Full history with your sales team and the final outcome — not just the first click.
What you get
Core setup plus advanced tools built around revenue — not vanity traffic.
Analytics
Reports on the metrics that move the business — not session counts alone.
Call tracking
Dynamic and static — online and offline channels in one system.
Speech analytics
Flag problem calls across 20+ signals so quality doesn’t slip.
Events
Micro-conversions: what people do before they become a lead or pay.
Cohort analysis
How and when different customer groups come back and buy again.
Multi-channel
Credit across the acquisition path — not last-click only.
Exit intent — recover up to ~7% of visitors on their way outCallback in secondsEmail tracking with leads straight into CRMSplit tests aimed at profit, not just CTRBid management — cut Google Ads waste by up to 30%Branded dashboard for your team
Pricing
Plans scale with total visits across every project in the account.
up to 50,000 visits / mo
from $3
per day
1 project · unlimited sites
Talk to usup to 250,000 visits / mo
from $13
per day
3 projects · unlimited sites
Talk to usup to 500,000 visits / mo
from $20
per day
7 projects · unlimited sites
Talk to usup to 2,000,000 visits / mo
from $36
per day
15 projects · unlimited sites
Talk to usPrice covers CRM connection from the supported list, integration, and on-site setup. Unlimited sites per project. Visits are totaled across the whole account.
What changes once it’s live
Not another dashboard — a system you can cut and scale budget against.
Budget against real sales
See which channel drives leads and deals — not just clicks and impressions.
Calls and forms in one stream
Call tracking, site leads, and email land in CRM with source — sales isn’t flying blind.
Less wasted spend
Channels with no leads or deals get cut on purpose; winners get more budget.
What we won’t promise
Full-funnel analytics isn’t a magic button — here’s the line we draw.
We don’t swap CRM for a pretty chart
The point is ads → site → deal. Without CRM or sales tracking, the picture stays full of holes.
We don’t promise “+300% tomorrow”
Upside depends on traffic volume, offer quality, and CRM discipline. Figures are a guide — not a guarantee.
We don’t drop a black box and disappear
You’ll see how attribution works: what counts as a visit, a lead, and a deal.
FAQ
Google Analytics, CRM, call tracking, and how long setup takes.
How is this different from Google Analytics?
Google Analytics is great for on-site behavior. Full-funnel analytics adds calls, offline channels, and CRM — so you see the path to revenue, not just sessions.
Which CRMs do you connect?
Usually Bitrix24, amoCRM, 1C, and others on Roistat’s supported list. We confirm at kickoff — connection is included in the price.
Is call tracking required?
If customers call you — yes, or those leads vanish from reports. Forms-only? Start with forms and CRM, add call tracking later.
What sets the plan?
Total visits across account projects. Sites per project aren’t capped; visits are summed.
How long does setup take?
Usually a few business days to a couple of weeks: access, numbers/scripts, CRM, first leads verified. Timeline depends on how ready your accounts and CRM are.
Want clearer attribution?
Tell us about your traffic and CRM — we’ll match a plan and get you set up.