SEO · Content · CTA
SEO for KabelMontazh
B2B electrical installation: a 30-phrase commercial core, TOP planned over 2–6 months, ≈120 search calls per month. Partnership until ~2021 — then the company closed under market pressure.
About the client
KabelMontazh did electrical installation for industrial and commercial sites in Voronezh. We ran SEO from 2016 until about 2021. Service margin is low and competition is tough: they needed not “wide” traffic, but requests from people ready to order installation. Later the business couldn’t hold market pressure and closed.
The pain they came with
The niche is full of pseudo-commercial queries like “electrification of an industrial facility”: they sound businesslike but bring informational traffic without leads. A big paid-search budget wasn’t realistic — so SEO had to hit true commercial intent. Even with working search leads, the installation market got tougher every year.
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Pseudo-commerce in the semantics
Some “business” phrases feed articles and directories, not installation requests. They had to be cut at the start.
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Low margin — tight budget
No bloating paid search or link spam. Need a careful strategy for the client’s real money.
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Competitors already in TOP-10
Nationals and local players hold the SERP and the service market. Without a hard commercial core the site won’t break through — and long-term competition only gets tougher.
How we guided them
We built a short but purely commercial core — 30 phrases. Optimized the site, added sales copy, articles, and CTAs. For several years we held a flow of search calls. Around 2021 the partnership ended: the company closed under competition.
- 01
Cut informational “pseudo-commercial” queries
- 02
Built the core: 30 commercial phrases for installation
- 03
Demand and competition analysis, strategy within budget
- 04
On-page optimization and SEO copy
- 05
Article section + CTAs on key pages
- 06
Analytics of rankings, traffic, and calls — support until ~2021
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Pseudo-commercial queries
Phrases that sound like “I want to buy”, but people are looking for an article. In ads and SEO they burn budget without leads.
Commercial core of 30 phrases
A short list of queries that bring installation customers — no fluff or directory traffic.
SEO prep ~1 mo.
In about a month we got technique, copy, and CTAs ready for work. Steady TOP on the core — another planned 2–6 months of ranking growth.
Partnership until ~2021
We worked together for several years. Then the company left the market — couldn’t hold competition. An honest case: the web brought leads, but the business environment was harsher.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
A niche where you can’t spray wide
B2B electrical installation: not reach, but a precise hit. Atmosphere shot — cable runs and installation, not a “pretty office”.
Rankings on the commercial core
The client approved promotion on 30 phrases. Focus — TOP-10 on queries that lead to ordering the service.
Visits after start
Day-by-day report: organic growth after optimization. Light days — weekends.
How the story ended
The partnership lasted until about 2021. Then KabelMontazh closed — the installation market didn’t forgive thin margins and competitor pressure. The case matters for both the SEO result and this ending: search leads aren’t a guarantee the business survives.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO (technique, copy, CTAs) — that is not TOP. Rankings built over 2–6 months; we held ≈120 search calls per month. We worked until about 2021 — then the company closed under market competition.
What they got
- 30 purely commercial phrases — no pseudo-commerce
- Prep ~1 mo. · TOP planned 2–6 mo.
- ≈120 calls from the web monthly
- Partnership ~2016–2021
- Company closed — couldn’t hold market competition
In numbers
Need B2B leads without a fat budget?
We’ll build a short commercial core and grow into TOP-10 — the way we did for KabelMontazh while the market still left room.
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