Web · SEO · Improvements · Bitrix · UX
Polimer online store — ongoing improvements
Since 2015 we run Polimer: first traffic and inquiries from search, in 2021 — a large Bitrix catalog upgrade, then ongoing storefront support.
About the client
Polimer is a large wholesale and retail plumbing and building-materials business in Voronezh and the region. With us since 2014–2015: we started with SEO (separate case), then took the Bitrix store — catalog UX and ongoing support.
The pain they came with
A long story. First they needed visibility in a competitive niche — clients from search, not only word of mouth. Later the store itself: a live storefront without proper selection — no filters, silent cards, a slow site. When the catalog and branches grew, a third need appeared — keep Bitrix healthy year after year.
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Competitive search
Plumbing and building materials are a high-frequency niche. Without systematic SEO you don’t grow SERP demand.
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No filters and weak cards
With a large assortment, without selection and warehouse/brand data buyers call or go to a competitor.
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The store must keep moving
After the 2021 release, catalog, menu, payment, and mobile can’t “freeze” — or you fall behind demand again.
How we guided them
Since 2015 — promotion and inquiries. In 2021 — rebuilt the purchase path: filters, cards, cart, payment, delivery. We stay on Bitrix support: V6 menu, mobile, properties, payment pages.
- 01
Since 2015 · SEO: core, rankings, client flow from search
- 02
2021 · Store UX: more cards in listings, hover highlight
- 03
Built filters and quick jumps between sections
- 04
Strengthened the card: code, brand, stock, compare, one-click buy
- 05
Benefits block (SVG), Delivery, rebuilt About page
- 06
Custom cart, online payment, reviews, fiscal registers, floating menu
- 07
Support to this day: V6 catalog menu, mobile, instant pay / split, image audit
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Catalog filters and facets
Checkboxes on the left (or top) for diameter / brand / stock — so in 10 seconds a thousand SKUs narrow to the ten you need.
Card with stock and one-click
On the product page you immediately see code, warehouse, and brand; buy or ask without hunting the site.
V6 catalog menu
We rebuilt the large section menu: on desktop and mobile it opens predictably, without broken navigation.
Pages per visit 5.08
How many pages people view on average. For a store that’s a strong signal: browsing the catalog is comfortable, not an instant bounce.
10+ years of support
Not “ship and disappear”. Since 2015 nearby: first search, then the store, then daily improvements — one vendor, one history.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Homepage storefront today
Live polimer-vrn.ru homepage: catalog, search, promos, bonuses, and an online-order discount. Three directions — plumbing, building materials, gates and automation.
Filters the catalog can’t live without
The main pain was selection. We built filters and quick section jumps — so a large assortment doesn’t drown in a feed.
Product card that answers questions
Product code, brand linked to the full line, warehouse stock, compare, consult, and one-click buy.
Catalog and hover
More cards in the listing, blue frame on hover — light cosmetics that help scan results.
Catalog sections
Three large directions on a dedicated catalog storefront. Next — V6 menu support and compare properties without marketplace junk.
Mobile storefront
From the 2021 release we kept mobile screens in focus. In 2026 — separate mobile and review fixes for real scenarios.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
Since 2015 Polimer has been with us: first search and inquiries, then a usable store (pages/visit 5.08) and Bitrix support to this day — catalog, payment, mobile.
What they got
- Client since 2015 — SEO, store, and support
- UX 2021: filters, cards, cart, online payment, delivery
- Avg. pages/visit 5.08 after catalog improvements
- Bitrix support: V6 catalog menu, mobile, compare properties
- Instant-pay / split payment pages, catalog image audit
- Live polimer-vrn.ru — we keep going
In numbers
Need a vendor for years, not one release?
Like with Polimer: first results in search and on the site, then calm support without changing teams every two years.
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