Web · Landing · UX · Integration
Nissan landing for Motor Land dealer
A Nissan promo landing on the dealer domain: header and footer like the official site, offers, in-stock cars, and test-drive booking — without a “foreign” one-pager.
About the client
Motor Land is an official Nissan dealer in Voronezh. In 2016 for the showroom opening we ran SEO and paid search (separate case). Later they needed a promo page for a model (Qashqai and the lineup) that doesn’t look like a foreign landing and leads to test-drive and call.
The pain they came with
Standalone promo sites on other domains often lose: people arrive from ads and don’t recognize the dealer — trust drops. We needed to embed the landing in the showroom platform: same brand, same contacts, but focus on the offer and a fast request.
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Foreign domain = less trust
Even a nice landing on a separate domain looks suspicious next to the dealer’s official site. People look for a familiar brand and showroom contacts.
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Offer drowned in a big site
On a full dealer catalog a special offer is easy to miss. Need a page where benefit, offer dates, and the form are in view right away.
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Request in two clicks
Test-drive, service, and call must be available without wandering sections — or ad traffic goes nowhere.
How we guided them
We built the landing inside the dealer ecosystem: familiar header → hero with offer and form → model story → cars in stock → lineup and benefits → quick actions in a side menu.
- 01
Placed the page on the dealer domain with matching header and footer
- 02
Top — slide of offers with validity dates
- 03
“Call me back” form: name, phone, payment method
- 04
Model block with CTAs for benefits and test-drive booking
- 05
In-stock car strip with live photos and prices
- 06
Lineup, benefits block, and similar cars
- 07
Dropdown: book service, test-drive, request a call
- 08
Cut the noise — one screen path without overload
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Landing on the dealer domain
The promo page lives on the same site as the showroom: same logo, menu, and contacts. People get it immediately: this is Motor Land, not a random one-pager.
Multi-block promo page
Not just a banner — a page for the special offer: dates, benefit, cars in stock, and forms — all in one place.
In-stock strip + similar cars
We show real warehouse cars and suggest similar models — easier to choose and book a test-drive.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Like the dealer — plus the offer
Header with phone, address, and menu matches the official site. Below — Qashqai special: benefit, price, dates, and callback form right in the first screen.
Model and stock
Nissan Intelligent Mobility story and two clear buttons: learn benefits and book a test-drive. Then — Qashqai in-stock cards with trim, price, and status.
Lineup and benefits
Model range (X-Trail, Qashqai, Terrano, Murano) and warranty/credit/gifts block — to close objections without leaving for other site sections.
Quick actions
On the side — book service, test-drive, and request a call in a couple of clicks. The main path isn’t overloaded: everything for a request within one screen.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
An offer page “like the dealer”: familiar UI, offer and stock in view, test-drive and call — without leaving for a foreign domain. This format usually converts better than standalone one-pagers.
What they got
- Landing on the dealer domain, not a random URL
- Header and footer match the official site
- Offer with dates and form in the first screen
- Cars in stock + similar models
- Test-drive and service booking without extra clicks
- Groundwork to promote promo pages
In numbers
Need a landing for a dealer offer?
We’ll build a promo page on the showroom domain — with official-site trust and a test-drive form, like Nissan at Motor Land.
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