Web · Landing · UX · Integration
Nissan landing for Motor Land dealer
A Nissan promo landing on the dealer domain: header and footer like the official site, offers, in-stock cars, and test-drive booking — without a one-pager on a random URL.
About the client
Motor Land is an official Nissan dealer in Voronezh. In 2016, for the showroom opening, we ran SEO and paid search (separate case). Later they needed a promo page for a model (Qashqai and the lineup) that doesn’t look like an outside landing and leads to a test-drive or a call.
The pain they came with
Standalone promo sites on other domains often lose: people arrive from ads and don’t recognize the dealer — trust drops. We needed to embed the landing in the showroom platform: same brand, same contacts, but focused on the offer and a fast request.
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Foreign domain = less trust
Even a nice landing on a separate domain looks suspicious next to the dealer’s official site. People look for a familiar brand and showroom contacts.
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Offer drowned in a big site
On a full dealer catalog a special offer is easy to miss. You need a page where the benefit, offer dates, and form are in view right away.
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Request in two clicks
Test-drive, service, and call must be available without wandering sections — or ad traffic goes nowhere.
How we guided them
We built the landing inside the dealer ecosystem: familiar header → hero with offer and form → model story → cars in stock → lineup and benefits → quick actions in a side menu.
- 01
Placed the page on the dealer domain with matching header and footer
- 02
Hero — slide of offers with validity dates
- 03
“Call me back” form: name, phone, payment method
- 04
Model block with CTAs for benefits and test-drive booking
- 05
In-stock car strip with live photos and prices
- 06
Lineup, benefits block, and similar cars
- 07
Dropdown: book service, test-drive, request a call
- 08
Kept the path lean — one-screen focus without overload
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Landing on the dealer domain
The promo page lives on the same site as the showroom: same logo, menu, and contacts. People get it immediately — this is Motor Land, not a random one-pager.
Multi-block promo page
Not just a banner — a page for the special offer: dates, benefit, cars in stock, and forms — all in one place.
In-stock strip + similar cars
We show real warehouse cars and suggest similar models — easier to choose and book a test-drive.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Like the dealer — plus the offer
Header with phone, address, and menu matches the official site. Below — Qashqai special: benefit, price, dates, and callback form right in the first screen.
Model and stock
Nissan Intelligent Mobility story and two clear buttons: learn benefits and book a test-drive. Then — Qashqai in-stock cards with trim, price, and status.
Lineup and benefits
Model range (X-Trail, Qashqai, Terrano, Murano) and a warranty/credit/gifts block — to close objections without leaving for other site sections.
Quick actions
On the side — book service, test-drive, and request a call in a couple of clicks. The main path isn’t overloaded: everything for a request within one screen.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
An offer page that feels like the dealer: familiar UI, offer and stock in view, test-drive and call — without leaving for another domain. This format usually converts better than standalone one-pagers.
What they got
- Landing on the dealer domain, not a random URL
- Header and footer match the official site
- Offer with dates and form in the first screen
- Cars in stock + similar models
- Test-drive and service booking without extra clicks
- Ready structure for promo-page campaigns
In numbers
Need a landing for a dealer offer?
We’ll build a promo page on the showroom domain — with official-site trust and a test-drive form, like Nissan at Motor Land.
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