Web · Development · Bitrix · UX · Integrations
KaWe website development
Online store for German KaWe medical equipment on Bitrix: clear catalog, two-click cart, MoySklad inventory sync, and an admin the owner can run.
About the client
KaWe is German medical equipment: otoscopes, laryngoscopes, and diagnostic kits. They needed a direct-from-manufacturer storefront — no noise, easy ordering, and simple management.
The pain they came with
Medical gear sells on brand trust and order speed. If the catalog is messy and the admin scares the owner, neither SEO nor ads will save it. They needed a Bitrix store: clean for buyers, clear for the owner, plus warehouse sync.
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Bitrix too complex for the owner
A stock Bitrix store is often overloaded. The owner needs an admin where prices, promos, and banners change without a developer for every tweak.
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Catalog without a purchase path
A wide medical assortment is useless if search, filters, and cart are awkward — checkout should fit in a couple of clicks.
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On-site errors kill SEO
Code and markup bugs wipe out promotion. They needed a clean base for organic and paid traffic.
How we guided them
We built the store around two roles: the buyer finds and orders fast; the owner runs the storefront and warehouse without pain. Then — homepage with offers, side menu, cart, inventory sync, and admin features.
- 01
Clean header: phone, cart, search — no visual noise
- 02
Wide banner slider and a persistent side catalog menu
- 03
Promo and new-product blocks on the homepage + category filters
- 04
Order in a couple of clicks; footer with delivery, FAQ, discounts, and signup
- 05
Lazy load for faster pages
- 06
MoySklad sync, PDF invoices, bulk prices
- 07
New-product stickers, side promo banners, email from the UI
- 08
Removed code and markup errors for SEO and ads
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Bitrix + MoySklad
The Bitrix store is tied to inventory software: stock and products don’t live in two worlds, and a PDF invoice can go out from the site.
Lazy load and clean markup
Images load as you scroll — the page is faster. Without code mess, search and ads behave more predictably.
Admin for the owner
Colors, promo banners, new stickers, on/off products, and SEO text — from the menu, without editing code every time.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Homepage without extras
Phone, search, and cart in the header. Banner for offers; catalog on the left on every page. Promos and new items in view — no hunting discounts by section.
Catalog and filters
Categories have filters and display controls. Buyers find the right device faster; checkout takes a couple of clicks.
Footer as service
Newsletter signup, delivery, news, FAQ, discounts, and contacts — all in the footer. The site covers sales and customer support.
Live view
The store is still on kawe.su: KaWe tools and devices with delivery, catalog, search, and checkout.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
A working medical-equipment store: easy to buy, easy for the owner to run, clean base for SEO and ads. kawe.su is still live.
What they got
- Bitrix store for the KaWe brand
- Clear storefront: search, menu, cart, offers
- Inventory sync and PDF invoices
- Lazy load and clean markup for SEO
- Admin features: banners, stickers, bulk prices, email
- Ready for organic and paid traffic
In numbers
Need a medical-equipment store on Bitrix?
We’ll build the catalog, cart, and warehouse sync — clear for buyers and owners, like kawe.su.
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