Web · Development · Bitrix · UX · Integrations
KaWe website development
Online store for German KaWe medical equipment on Bitrix: clear catalog, two-click cart, inventory sync (MoySklad), and an admin the owner can run.
About the client
KaWe is German medical equipment: otoscopes, laryngoscopes, and diagnostic kits. They needed a direct-from-manufacturer storefront — no noise, easy ordering, and simple management.
The pain they came with
Medical gear sells through brand trust and order speed. If the catalog is messy and the admin scares the owner — neither SEO nor ads will save it. They needed a Bitrix store: clean for buyers, clear for the owner, plus warehouse sync.
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Bitrix too complex for the owner
A stock Bitrix store is often overloaded. The owner needs an admin where prices, promos, and banners change without a developer for every tweak.
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Catalog without a purchase path
A wide medical assortment is useless if search, filters, and cart are awkward — checkout should fit in a couple of clicks.
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On-site errors kill SEO
Code and markup bugs wipe out promotion. They needed a clean base for organic and paid traffic.
How we guided them
We built the store around two roles: the buyer finds and orders fast; the owner runs the storefront and warehouse without pain. Then — homepage with offers, side menu, cart, inventory sync, and admin features.
- 01
Clean header: phone, cart, search — no visual noise
- 02
Wide banner slider and a persistent side catalog menu
- 03
Promo and new-product blocks on the homepage + category filters
- 04
Order in a couple of clicks; footer with delivery, FAQ, discounts, and signup
- 05
Lazy load for faster pages
- 06
MoySklad sync, PDF invoices, bulk prices
- 07
New-product stickers, side promo banners, email from the UI
- 08
Removed code and markup errors for SEO and ads
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Bitrix + MoySklad
The Bitrix store is tied to inventory software: stock and products don’t live in two worlds, and a PDF invoice can go out from the site.
Lazy load and clean markup
Images load as you scroll — the page is faster. Without code mess, search and ads behave more predictably.
Admin for the owner
Colors, promo banners, new stickers, on/off products, and SEO text — from the menu, without editing code every time.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Homepage without extras
Phone, search, and cart in the header. Banner for offers; catalog on the left on every page. Promos and new items in view — no hunting discounts by section.
Catalog and filters
Categories have filters and display controls. Buyers find the right device faster; checkout takes a couple of clicks.
Footer as service
Newsletter signup, delivery, news, FAQ, discounts, and contacts — all in the footer. The site covers sales and customer support.
Live view
The store is still on kawe.su: KaWe tools and devices with delivery, catalog, search, and checkout.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
A working medical-equipment store: easy to buy, easy for the owner to run, clean base for SEO and ads. kawe.su is still live.
What they got
- Bitrix store for the KaWe brand
- Clear storefront: search, menu, cart, offers
- Inventory sync and PDF invoices
- Lazy load and clean markup for SEO
- Admin features: banners, stickers, bulk prices, email
- Ready for organic and paid traffic
In numbers
Need a medical-equipment store on Bitrix?
We’ll build the catalog, cart, and warehouse sync — clear for buyers and owners, like kawe.su.
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