Web · Development · UX · SEO
Insortex website — sorting equipment
A site from scratch for a sorting-equipment supplier: B2B structure, catalog, custom blocks, and SEO groundwork — live in 1.5 months.
About the client
Insortex is a young company that supplies modern sorting equipment for industry. They needed a brand face online and a lead channel — fast.
The pain they came with
They came with no site and almost no materials. In sorting equipment, without a clear storefront you’re invisible: engineers and buyers don’t trust a company that isn’t online. They needed a working B2B tool in a month and a half — not a pretty landing for show.
-
No face online
Without a site it’s hard to sell equipment: nowhere to send a lead from a trade show, messenger, or cold call.
-
Empty content
At the start there were almost no texts or descriptions — nothing to fill overnight. We needed a living structure to fill as we went.
-
Builder hits the ceiling
A basic Ranx Creator covered typical blocks, but a video tile and custom sections needed hand-coded markup.
How we guided them
Instead of endless mockup debates we locked the goal — B2B inquiries — and moved in steps: frame → brand face → catalog → custom where the builder falls short.
- 01
Locked the goal: the site is a lead channel, not a checkbox storefront
- 02
Built the frame on Ranx Creator in brand colors
- 03
Designed the homepage as the brand face: trust, FAQ, expertise
- 04
Built catalog and cards with flexible specs
- 05
Added custom HTML/CSS/JS blocks (video, non-standard sections)
- 06
Laid SEO groundwork and handed off to support and promotion
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
B2B structure and lead magnets
A site for businesses that buy equipment: trust and value first, then a request — not retail “buy now.”
Custom HTML/CSS/JS on a builder
The builder is a fast frame. Where it’s tight, we carefully add hand code so it looks premium and stays stable.
SEO groundwork
We build so search engines can read the pages: clear URLs, headings, copy. Promotion then has something solid to grow.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Homepage as brand face
This took the most time — we had to stand out. Brand colors, trust, FAQ, and expert content so an engineer or buyer gets it in 30 seconds: these people know the field.
Video and expert content
The builder’s built-in video wasn’t enough — we made a tile with covers. News splits into company updates and useful materials: an equipment supplier has something to share with the market.
Catalog without extra clicks
Catalog and portfolio so a B2B buyer quickly finds equipment and use cases — and leaves a request right away.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In 1.5 months the company had a working site — ready for traffic, inquiries, and SEO work. Next: support and promotion in one loop.
What they got
- Site from scratch live in 1.5 months
- Design to brand book, not a generic builder look
- Flexible product cards with specs
- Dedicated order page
- Custom where the builder wasn’t enough
- Next — SEO and support
In numbers
Need a B2B site for equipment?
We’ll ship a brand-facing catalog that takes inquiries — the same way we did for Insortex.
Other projects
Similar cases and neighbouring directions
15,000+ products in catalog
VILMED
VILMED storefront improvements
Ongoing work on a large medical-equipment store on Bitrix: sticky header and smart search, catalog and product-card UX, SEO filters, ERP sync, composite/Brotli, and a shell cleanup. Live at vilmed.ru.
View case →
55,000+ SKUs in the catalog
KosmaMed (formerly MedMarket)
KosmaMed online store
We run a large medical-equipment store on Bitrix: MedMarket→KosmaMed rebrand, domain migration with 301s, speed (no RAND, composite, WebP), MoySklad/ERP/carriers. Live at kosmamed.ru.
View case →
~1,900 SKUs in the catalog
Oftalmag
Oftalmag online store
We run an ophthalmology-equipment store on Bitrix (enext): Heine/KaWe/Riester catalog, “request a price”, city picker, account SEF. Live at oftalmag.ru.
View case →