Web · Site from scratch · Catalog · Calculator · CTA · Support
Veles lumber yard website
We built the Veles yard site (doskivrn.ru): board and timber catalog, price list, online m³ calculator, and a manager request. SEO for the same yard — pilomaterialov case.
About the client
Veles is a lumber yard in Voronezh: edged and planed board, timber, lining, OSB, plywood. www.doskivrn.ru is custom PHP + Smarty: catalog, price list, cubature calculator, and online request. Search promotion — separate pilomaterialov case.
The pain they came with
Without their own site there’s nowhere to send search and ad traffic: price list in Excel, m³ calculated by a manager on the phone, no landings for “board / timber”.
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No storefront for SEO and requests
Competitors are already in the SERP. Without a site and landings for the assortment there’s nowhere to send search traffic.
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m³ calculated by hand
Width × length × thickness × quantity — the manager uses a pocket calculator; the client wants to estimate budget themselves.
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Price list and catalog drift
Need pages for board/timber/OSB and a summary price list, plus a request form with privacy consent.
How we guided them
We built a custom PHP/Smarty site to an SEO brief: menu, catalog pages, price list, calculator, and a sidebar request form.
- 01
CMS on PHP + Smarty: pages, menu, news/articles, admin
- 02
Product catalog: edged/planed/tongue-and-groove board, timber, OSB, services
- 03
Landings for sizes and assortment (~30 URLs in the sitemap)
- 04
Online calculator: product type, dimensions, qty → volume and price estimate
- 05
Price list and online request (name, company, phone, email)
- 06
Yard contacts in Voronezh, cookies/privacy — storefront support
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
m³ calculator
The client sets sizes and quantity — the site calculates cubature and an approximate total, without a “please calculate on paper” call.
Assortment landings
Separate pages for board, timber, OSB — ready to promote and send ad traffic to the right product.
Online request
Sidebar form: name, company, phone — the yard manager gets the request without messenger chaos.
PHP + Smarty
A light custom site: content edits in the admin, without heavy Bitrix — fits a yard with a price list and calculator.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Product catalog
Lumber, finishing, composites, and production services — with previews of edged, planed, and tongue-and-groove board.
Calculator
Product type, width/length/thickness, piece count — volume calculation and a price-per-m³ estimate.
Assortment card
Edged-board page: description, use cases, path to prices and a request.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
A living Veles yard site: catalog, price list, m³ calculator, and requests. Live — www.doskivrn.ru. Search results — in the pilomaterialov case.
What they got
- Veles lumber yard site · Voronezh
- Board/timber catalog · price list · ~30 landings
- Online volume and cost calculator (m³)
- Online request to the manager · yard contacts
- PHP + Smarty stack · content admin
- SEO for the same yard — pilomaterialov case · live doskivrn.ru
In numbers
Need a building-materials yard site with a calculator?
We’ll build the catalog, price list, and m³ calc — like Veles.
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