SEO · Site · Content · CTA
SEO for Ticiana coatings
SEO for premium paints and plaster: 77 phrases without mass-market noise, prep ~1.5 months, TOP planned 2–6 months on decorative coatings in Voronezh, ≈500 sales per month.
About the client
Ticiana manufactures and sells premium paints, coatings, and plaster. That product needs a branded search approach — without “cheap” mass-market queries.
The pain they came with
Premium in the SERP competes with mass market. We had to cut “inexpensive”/“cheap”, build a core for decorative paints and plaster, and bring orders — including wholesale clients.
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Premium ≠ mass market
Phrases with “inexpensive” and “cheap” dilute the brand. We removed them from the core — 77 targeted but more competitive queries remained.
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Zero visibility
0 queries in TOP, visits and web orders = 0. Need a site and SEO from scratch.
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Goal — sales and wholesale
Not “traffic”: site orders and wholesale clients. So CTAs and a clear finishes catalog.
How we guided them
Under the SEO team we built a site for the brand and search realities, then optimized, wrote copy and articles, added CTAs. In ~1.5 months prep was done; then rankings on 77 phrases and sales.
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Semantics with mass-market wording cut out
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Competition analytics in decorative coatings
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Site built for brand and SEO requirements
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Optimization from scratch + on-page work
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Sales SEO copy and an article section
- 06
CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Premium SEO for coatings
A designer or homeowner searches “decorative plaster” or “pearlescent paint” — and should come to Ticiana, not a “cheaper paint” shop.
77 phrases without “cheap”
The core covers decorative paints, acrylics, plaster, and materials in Voronezh — without queries that pull mass market.
CTAs on the site
Order and contacts in view — so from search you can buy a finish or reach wholesale right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
The art of finish — and in search
Premium paints and plaster need careful semantics and a branded site. SEO is tied to decorative materials, not “the cheapest can”.
Rankings on the core
The client approved 77 phrases. Report — TOP on wall paint, decorative plaster, acrylic, and a decorative-materials store in Voronezh.
Visits after start
Day-by-day report (weekends lighter). In the first two months — about 49 visitors a day, 18 site orders, and 3 wholesale clients.
Interior with Ticiana finish
Decorative walls — what the brand sells. Site and semantics lead to buying materials for that result.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1.5 months we prepared the site and SEO — that is not TOP. Climbing into TOP is planned over 2–6 months; we held ≈500 web sales monthly. In the first two months — site orders and the first wholesale clients.
What they got
- Premium coatings SEO in Voronezh
- 77 phrases without mass market · prep ~1.5 mo.
- TOP — decorative paints, plaster, acrylic
- ≈500 web sales per month
- First 2 mo.: ~49 visits/day · 18 orders · 3 wholesale
- TOP planned 2–6 mo. (month-by-month growth)
- Site built for brand and SEO
In numbers
Need premium coating sales from search?
We’ll build semantics without mass-market noise — like Ticiana in Voronezh.
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