SEO · Content · CTA
SEO for Skazka store
SEO for a candy store in central Voronezh: 39 phrases, page one planned over 2–6 months, about 100 calls per month — candy, New Year tins, and a tea/coffee counter.
About the client
Skazka is a well-known candy store in Voronezh’s old center, next to the factory. The counter holds candy and chocolate, New Year gifts in tin boxes, plus a tea and coffee section. Not a pastry shop: focus on candy retail and gift sets.
The pain they came with
Before us the site didn’t work for search: zero ranking phrases, no organic, no web clients. They needed rankings for “candy Voronezh,” New Year sets, and tea — and people calling and coming into the store.
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Zero visibility
Zero ranking queries, no visits or web clients. Need prep from scratch.
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Tin-gift season
New Year sets in tin boxes are peak demand. Without page-one rankings the store loses holiday traffic.
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Goal — store visits
Not only traffic: calls and footfall to the downtown store. So CTAs, address, candy, gifts, and tea in view.
How we guided them
We built the keyword set and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live; then rankings on 39 phrases, calls, and store visits.
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Keyword set and supporting semantics
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Competition and demand analytics (candy, tin sets, tea/coffee)
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Promotion strategy for candy retail and wholesale
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Site optimization from scratch + on-page work
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Sales SEO copy and an article section
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CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for a candy store
Someone searches “buy candy Voronezh” or “New Year gifts in a tin box” — and should see Skazka, not another shop.
39 phrases in promotion
The client approved the list: candy, sets, New Year gifts, tea, geo. We hold page one on them and count calls and visits.
CTAs on the site
Phone, downtown address, and catalog in view — so from search you can call or come for candy and gifts right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Candy, not pastries
A store by the factory — candy, chocolate, premium sweets. SEO brought people looking for candy and sweet gifts in Voronezh, not custom baking.
Rankings on the keyword set
The client approved 39 phrases. Report — page one on candy, New Year gifts, catalog, and related queries.
Visits after start
Day-by-day report: visit growth. In the first two months — about 20 visitors a day, dozens of calls, and over a hundred store visits.
New Year sets and tea
On the site — candy catalogs, holiday and New Year gifts (including tin boxes), and a separate Tea.Coffee block. A living seasonal storefront accent.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO — that is not the same as page one. Rankings were planned over 2–6 months with month-by-month growth; we held about 100 web calls monthly. In the first two months — dozens of calls and hundreds of store visits from search.
What they got
- SEO for a candy and gift store in central Voronezh
- 39 phrases · prep ~1 mo.
- Page one — candy, tin sets, tea
- ≈100 web calls per month
- First 2 mo.: ~20 visits/day · 140 to the store
- Page one planned 2–6 mo. (month-by-month growth)
- skazkatd.ru: candy, gifts, tea/coffee
In numbers
Need retail footfall from search?
We’ll build keywords for candy, gifts, and tea — and get the site to calls and visits, the same way we did for Skazka.
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