SEO · Content · CTA
SEO for Skazka store
SEO for a candy store in central Voronezh: 39 phrases, TOP planned over 2–6 months, ≈100 calls per month — candy, New Year tins, and a tea/coffee counter.
About the client
Skazka is a well-known candy store in Voronezh’s old center, next to the factory. The counter holds candy and chocolate, New Year gifts in tin boxes, plus a tea and coffee section. Not a pastry shop: focus on candy retail and gift sets.
The pain they came with
Before us the site didn’t work for search: zero phrases in TOP, no organic, no web clients. They needed rankings for “candy Voronezh”, New Year sets, and tea — and people calling and coming into the store.
-
Zero visibility
0 queries in TOP, no visits or web clients. Need prep from scratch.
-
Tin-gift season
New Year sets in tin boxes are peak demand. Without SERP rankings the store loses holiday traffic.
-
Goal — store visits
Not only traffic: calls and footfall to the downtown store. So CTAs, address, candy, gifts, and tea in view.
How we guided them
We built semantics and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live; then rankings on 39 phrases, calls, and store visits.
- 01
Semantic core and add-on semantics
- 02
Competition and demand analytics (candy, tin sets, tea/coffee)
- 03
Promotion strategy for candy retail and wholesale
- 04
Site optimization from scratch + on-page work
- 05
Sales SEO copy and an article section
- 06
CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for a candy store
Someone searches “buy candy Voronezh” or “New Year gifts in a tin box” — and should see Skazka, not another shop.
39 phrases in promotion
The client approved the list: candy, sets, New Year gifts, tea, geo. We hold TOP-10 on them and count calls and visits.
CTAs on the site
Phone, downtown address, and catalog in view — so from search you can call or come for candy and gifts right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Candy, not pastries
A store by the factory — candy, chocolate, premium sweets. SEO brought people looking for candy and sweet gifts in Voronezh, not custom baking.
Rankings on the core
The client approved 39 phrases. Report — TOP on candy, New Year gifts, catalog, and related queries.
Visits after start
Day-by-day report: visit growth. In the first two months — about 20 visitors a day, dozens of calls, and over a hundred store visits.
New Year sets and tea
On the site — candy catalogs, holiday and New Year gifts (incl. tin boxes), and a separate Tea.Coffee block. A living seasonal storefront accent.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO — that is not TOP-10. Climbing into TOP is planned over 2–6 months with month-by-month growth; we held ≈100 web calls monthly. In the first two months — dozens of calls and hundreds of store visits from search.
What they got
- SEO for a candy and gift store in central Voronezh
- 39 phrases · prep ~1 mo.
- TOP — candy, tin sets, tea
- ≈100 web calls per month
- First 2 mo.: ~20 visits/day · 140 to the store
- TOP planned 2–6 mo. (month-by-month growth)
- skazkatd.ru: candy, gifts, tea/coffee
In numbers
Need retail footfall from search?
We’ll build semantics for candy, gifts, and tea — and get the site to calls and visits, like Skazka.
Other projects
Similar cases and neighbouring directions
~120 calls per month from search
KabelMontazh
SEO for KabelMontazh
B2B electrical installation: a 30-phrase commercial core, TOP planned over 2–6 months, ≈120 search calls per month. Partnership until ~2021 — then the company closed under market pressure.
View case →
~120 calls per month from the web
VoronezhVtorma
SEO for VoronezhVtorma
SEO for a recycling intake point: search instead of flyers. 57 phrases, prep ~1 month, TOP planned 2–6 months, ≈120 calls per month and visits to the drop-off point.
View case →
~170 calls per month from the web
Rc-Revolt
SEO for Rc-Revolt
SEO for an RC-model store: 68 phrases, TOP planned over 2–6 months, ≈170 calls per month. Search demand was there — the business misjudged its financial model and turned unprofitable.
View case →