SEO · Content · CTA · Analytics
SEO for the Polimer plumbing store
SEO for Polimer’s plumbing catalog since 2014. We locked a 393-keyword starter set, spent ~1.5 months on prep, then grew rankings over a planned 2–6 months. Today 3000+ keywords hold page one. Orders and paid checkouts showed up in the first two months. The Bitrix storefront rebuild is a separate case.
About the client
Polimer LLC is part of Metallinvest Plus: wholesale and retail engineering plumbing and building materials in Voronezh. In 2014 marketing asked for search — they wanted the web to pull its weight next to every other channel. We still run SEO; more than 3000 keywords sit on page one. Later we rebuilt the Bitrix storefront — that’s a separate case.
The pain they came with
Boilers, pipes, radiators, mixers — high-volume queries in a crowded SERP. Before us: no keywords ranking, no organic traffic, no online orders. The client signed off on 393 starter queries aimed at Google page one; after that we grew the keyword set and visibility.
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High volume, hard competition
Plumbing SERPs are packed. Without a real keyword set, content, and CTAs, shoppers never reach the cart.
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No search presence
Zero ranking keywords. Zero organic visits. Zero web orders. We started from scratch against an agreed 393-phrase core.
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Sales, not “traffic”
Marketing tracked checkout and payment — so CTAs and the path to purchase mattered as much as rankings.
How we guided them
We built the starter keyword set plus supporting phrases, mapped competitors, and locked the plan. Then on-page work from scratch: copy, articles, CTAs, analytics fixes. After ~1.5 months the project was live; rankings grew over 2–6 months while we expanded the core — today 3000+ keywords hold page one.
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Starter keyword set and supporting semantics → 393 phrases
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Competitor and demand analysis in plumbing
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Strategy: rankings plus gaps competitors left open on page one
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Full on-page optimization from a clean start
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Commercial SEO copy and an article section
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CTAs, usability, and conversion tracking to order/payment; years of keyword expansion
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Starter set 393 → 3000+ on page one
In 2014 we agreed 393 queries around boilers, pipes, and radiators. We kept growing the set — more than three thousand keywords now hold page one.
Prep ~1.5 mo. ≠ page one
A month and a half got SEO ready to run. Steady page-one coverage on the starter set took another planned 2–6 months of ranking work.
Order and payment from search
We counted more than visits: who ordered and who paid online — so you can see search actually selling.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Plumbing is a high-volume niche
Polimer sells engineering plumbing and building materials. SEO targeted commercial store queries so buyers find the catalog in Google Search — not only on a competitor’s site.
Rankings on the keyword set
Start: 393 agreed phrases. Reports track ranking movement; today 3000+ queries sit on page one.
Another ranking snapshot
A second core report — how visibility built month by month after prep.
Traffic by day
Daily report (weekends lighter). In the first two months — about 84 visitors per day; 28 placed an order, 17 paid online.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1.5 months we prepared SEO — that is not the same as page one. Rankings were planned over 2–6 months. Already in the first two months: ~84 visits/day, 28 orders, 17 online payments. Later we held about ≈8 sales per day from search. Today 3000+ keywords hold page one. Bitrix catalog work lives in the web development case.
What they got
- SEO for Polimer plumbing · Voronezh · since 2014
- 3000+ keywords on page one · starter set 393
- Prep ~1.5 mo. · page one planned 2–6 mo.
- Before us: 0 ranking · 0 organic · 0 online orders
- First 2 mo.: ~84 visits/day · 28 orders · 17 payments
- ≈8 sales per day from search
- Web improvements — separate “Polimer” case
In numbers
Need plumbing orders from search?
We’ll lock a keyword set for your catalog and push it through to paid orders — the same way we did for Polimer.
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