SEO · Site specs · Content · CTA
SEO for Veles lumber yard
SEO for Veles lumber yard: site from scratch to our specs, 30 phrases in a tough niche (“board,” “timber”), prep ~55 days, page one planned 2–6 months. About 90 yard inquiries monthly.
About the client
Veles is a lumber yard in Voronezh. City competition is strong: to overtake neighbors they needed search visibility. There was no site — the main blocker, which we turned into an advantage: we built a resource for SEO from scratch.
The pain they came with
Queries like “buy board” and “buy timber” get thousands a month; page one is held by strong sites. Without their own site there was nothing to promote. Needed: specs for developers, acceptance, and SEO for flow to the yard.
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Tough SERP competition
“Buy timber” and “buy board” are high-frequency. Page one isn’t elastic: without a strong site and keyword set the yard stays invisible.
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No site
The main blocker wasn’t competitors — it was no platform. With no site, SEO has nowhere to land.
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Zero visibility
Zero ranking queries, no organic or web sales. Start from scratch after site acceptance.
How we guided them
We picked a contractor, wrote specs, and monitored the build. In parallel — keywords. Accepted the site, added calculators and CTAs, started optimization. After ~55 days the project was live; then rankings on 30 phrases and clients to the yard.
- 01
Developer monitoring, designer pick, specs, and site acceptance
- 02
Keywords and competition analysis → 30 phrases
- 03
SEO strategy for high-frequency lumber queries
- 04
Optimization from scratch, on-page work, SEO copy
- 05
Article section, calculators, and CTAs
- 06
Analytics on rankings, traffic, inquiries, and m³ sales
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Site first, then page one
Without a site there was nothing to promote. We built a storefront to SEO specs — and ran 30 phrases on it.
30 phrases · prep ~55 days
A keyword set for board, timber, and related demand. In almost two months the site and SEO were live; steady page one — planned 2–6 months.
Cubic meters, not “traffic”
We counted yard inquiries and sold m³ of wood — so you see search feeding the warehouse.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
A lumber yard in the city
Voronezh competition is dense. SEO must bring the buyer to Veles — not a third-party catalog.
Rankings on the keyword set
The client approved 30 phrases. By ~3 months after site creation — a solid share of main competitive queries on page one (within the planned 2–6 months).
Visits by day
Traffic grew every month. In the first two months — about 34 visits/day, 62 office inquiries, 730 m³ of wood sold.
Who comes to the site
Audience-wise — target clients in an older age group: people who actually buy lumber, not “accidental clicks.”
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~55 days we prepared the site and SEO — that is not the same as page one. Rankings were planned over 2–6 months; by ~3 months after site launch — a solid share of 30 phrases on page one. Already in the first two months: ~34 visits/day, 62 inquiries, 730 m³. Then — about 90 yard inquiries monthly.
What they got
- SEO for Veles lumber yard · Voronezh
- 30 phrases · prep ~55 days (site + SEO)
- Page one planned 2–6 mo. · by ~3 mo. — keyword-set share on page one
- Specs and oversight of outside site build
- Before us: 0 ranking phrases · 0 organic · 0 web sales
- First 2 mo.: ~34 visits/day · 62 inquiries · 730 m³
- ≈90 yard inquiries per month
In numbers
Need lumber leads from search?
We’ll build the site and keywords for a yard — the same way we did for Veles in Voronezh.
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