SEO · Site rework · Content · CTA
Motor Land body shop
SEO for Motor Land’s branded body shop: 101 phrases, TOP over 2–6 months and ≈120 calls a month — plus site fixes: cleaned prior developer issues and shipped what promotion needed to hold.
About the client
Motor Land is a major auto dealer. This case isn’t about new-car sales — it’s the branded body shop. They needed repair calls and bookings from search — and for that we had to fix rankings and the site itself.
The pain they came with
Body repair in the city is tough competition. The unit site was blocking promotion: leftover bugs from prior developers — broken layout, broken forms, weak landings, awkward CTAs. Without fixes SEO hit a ceiling: people found the page and didn’t leave a request.
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Competition for “body repair”
High-frequency phrases are taken. Without a core, copy, and working CTAs the site never reaches a call.
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Site bugs from prior developers
Broken or awkward forms, landing gaps, crooked UI — search traffic leaks before the call.
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A unit, not the whole brand
Promote the body shop specifically — separate intent and pages, not mixed with car sales.
How we guided them
First we tore into the site: what blocks a request, what’s broken, what’s missing. In parallel we built a 101-phrase core, optimized pages, wrote copy and articles. Then — rankings, traffic, and calls/bookings.
- 01
Body-shop site audit: found and fixed prior developer issues
- 02
Reworked landings, forms, and CTA elements for repair booking
- 03
Semantic core: 101 commercial body-shop phrases
- 04
On-page optimization and sales SEO copy
- 05
Article section + ranking and call-conversion analytics
- 06
Iterations on competitor weak spots in the SERP
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Rework on someone else’s code
The site was already “done” by someone. We didn’t rewrite from scratch — found what broke requests, fixed it, and made it work.
101 phrases in TOP-10
The client approved the query list. Nearly all locked into search TOP-10 — where people look before booking service.
CTAs on landings
“Book”, phones, and forms where the person already understands the service — and they actually work, not “sit for looks”.
≈120 calls a month
A steady inquiry flow to the shop from search — not one-off spikes “for a report screenshot”.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Body shop, not the dealership
Case cover — paint booth and body repair. Not a new-car showroom: we promoted the shop itself.
Site first, then rankings
Alongside SEO we fixed what blocked conversion: layout and logic bugs from prior developers, booking forms, landings for shop services. Otherwise TOP-10 would give views, not calls.
Rankings on the core
Keyword report: the client approved 101 phrases. Nearly all — in TOP-10.
Visits by day
Organic growth after optimization and site rework. Weekends highlighted lighter.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
We fixed the site for requests, prepared body-shop SEO in ~1 month — that is not TOP. Climbing into TOP is planned over 2–6 months; we brought ≈120 calls a month — with a 101-phrase core.
What they got
- Site rework: fixed prior developer issues
- Working CTAs and landings for repair booking
- 101 phrases — nearly all in search TOP-10
- SEO prep ~1 mo.
- ≈120 web calls monthly
- TOP planned 2–6 mo. (month-by-month growth)
- Focus on body shop, not the dealership
In numbers
Need auto-service bookings from search?
We’ll fix the site for requests and climb into TOP-10 — like Motor Land’s body shop.
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