SEO · Google Ads · Content · CTA
SEO for Nissan dealer Motor Land
SEO and Google Ads for the new Nissan Motor Land showroom: start in ~11 days, 150+ phrases (141 on page one), page one planned 2–6 months. About 90 showroom inquiries monthly. 2020 landing — separate case.
About the client
In winter 2016 Voronezh opened a Nissan showroom for Motor Land. Before that the brand had burned in the city: the previous dealership closed. They needed the fastest possible start in search and paid ads. Later we built a promo landing — a separate development case.
The pain they came with
The site was assembled on the eve of opening: crawlers weren’t there yet, SEO essentials were missed, content and branded ad tone fell on us. 152 code errors, zero organic and web profit.
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Burning start for a new showroom
Opening winter 2016: need showroom flow now. The previous brand dealer in the city closed — trust and demand are fragile.
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Site “from the wheels” with no SEO groundwork
Built on the eve of opening; search engines hadn’t indexed yet. Promotion checklist items missed; content — on us.
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152 tech bugs · zero from the web
Code was failing; visits and internet profit = 0. Without fixes and a keyword set you don’t reach page one.
How we guided them
Audit, error breakdown, keywords and strategy vs competitors. Studied Nissan brand kit, cleaned code, shaped content and CTAs, launched SEO and Google Ads. After ~11 days channels were live; then rankings on 150+ phrases and showroom visits.
- 01
Full audit and fix of 152 tech bugs
- 02
Content and styling to Nissan brand / market kit
- 03
Keywords → 150+ phrases, competitor analysis on page one
- 04
On-page optimization, SEO copy, articles, CTAs
- 05
Setup and launch of branded Google Ads
- 06
Analytics on rankings, CTR, traffic, inquiries, and sales
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Start in ~11 days
We didn’t wait months: fixed the site, filled it, and switched on SEO with Google Ads for the showroom opening. That’s channel prep — not instant page one.
150+ phrases · 141 on page one
A large keyword set for the dealer and models. Rankings grew in the planned 2–6 month window after work started.
Google Ads with high CTR
Branded ads in tough competition: higher CTR — lower CPC, more people reach the showroom.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
New Nissan in Voronezh
Motor Land’s showroom opened after the previous brand dealer closed. Needed fast search and ads leading into the showroom.
Rankings on the keyword set
150+ phrases; 141 on page one of search in the report. Page-one growth — within the planned 2–6 months after prep.
Visits
In the first two months — about 358 visits/day, 81 showroom inquiries, 19 cars sold. By ~4 months average daily visits ≈500.
Google Ads and CTR
Solid ads in competition: high CTR lowers CPC and feeds the showroom with leads alongside organic.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~11 days we prepared the site, SEO, and Google Ads — that is not the same as page one. Rankings were planned over 2–6 months; 141 of 150+ phrases on page one. Already in the first two months: ~358 visits/day, 81 inquiries, 19 sales. By ~4 months — ≈500 visits/day. Then — about 90 showroom inquiries monthly. Landing — separate case.
What they got
- SEO + Google Ads for new Nissan showroom · Motor Land
- Prep ~11 days · 150+ phrases (141 on page one)
- Page one planned 2–6 mo. (month-by-month growth)
- 152 tech bugs cleaned · content to Nissan brand kit
- First 2 mo.: ~358 visits/day · 81 inquiries · 19 sales
- By ~4 mo.: ≈500 visits/day · ≈90 showroom inquiries/mo.
- 2020 landing — nissan-landing case · live nissan-motorland.ru
In numbers
Need a fast dealer start in search and ads?
We’ll raise the site and channels for a showroom opening — the same way we did for Nissan Motor Land.
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