SEO · Website · Google Ads · CTA
SEO for a Jeep dealership in Voronezh
SEO and site refresh for a Jeep dealer: 417 tech bugs cleaned, new design to brand guidelines, 100+ phrases, prep ~42 days, page one planned 2–6 months. Plus Google Ads — about 24 showroom inquiries per month.
About the client
Jeep is premium that marketers rate among the hardest to promote — especially in a relatively small region and a tough economy. In 2014 the Voronezh dealer asked us to bring clients into the showroom from search and ads.
The pain they came with
Audit showed: outdated design, weak UX, no unique content, unstable hosting, and hundreds of code errors. Without a proper site and keyword set a premium brand doesn’t compete in the SERP.
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Premium is hard to promote
Jeep is an expensive segment. In a downturn and a small region, without a strong site and precise keywords the showroom loses high-intent buyers.
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417 code errors
Code and hosting were failing: long server response, unstable work. SEO hit a tech wall.
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Outdated design and content
Awkward navigation, no unique copy, Jeep brand kit not reflected — little trust in the dealer.
How we guided them
Full audit, error breakdown by team, studied Jeep market kit. Rolled out new CMS design, cleaned code, built keywords, copy, CTAs, and Google Ads. After ~42 days the project was live; then rankings on 100+ phrases and showroom visits.
- 01
Full site audit and cleanup of 417 tech bugs
- 02
New design and structure to Jeep brand guidelines
- 03
Keywords → 100+ phrases, competition analysis
- 04
On-page optimization, SEO copy, article section, CTAs
- 05
Setup and launch of Google Ads
- 06
Analytics on rankings, traffic, inquiries, and sales
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
Fixed the site first
417 code errors and bad hosting hurt people and search. We fixed tech and design — then ran SEO and ads.
100+ phrases · prep ~42 days
A large keyword set for the dealer and models. In about a month and a half the site and channels were live; steady page one — another planned 2–6 months.
Inquiries and sales
We counted more than visits: calls/showroom visits and Jeeps actually sold.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Jeep in Voronezh
Premium SUVs: site and search must lead to the dealer showroom — not a third-party aggregator.
Rankings on the keyword set
100+ phrases in the keyword set. Report — ranking dynamics; page-one growth — within the planned 2–6 months after prep.
Visits by day
Traffic grew every month. In the first two months — about 258 visits/day, 18 showroom inquiries, 8 cars sold.
New dealer design
Site refreshed to Jeep brand guidelines: modern storefront, clear navigation, CTAs for booking and call.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~42 days we prepared the site, SEO, and Google Ads — that is not the same as page one. Rankings were planned over 2–6 months; the 100+ phrase keyword set locked onto page one of search. Already in the first two months: ~258 visits/day, 18 showroom inquiries, 8 sales. Then — about 24 showroom inquiries monthly. Site: jeepvrn.ru.
What they got
- SEO + site + Google Ads for Jeep dealer · Voronezh
- 100+ phrases · prep ~42 days
- Page one planned 2–6 mo. (month-by-month growth)
- 417 tech bugs cleaned · design to Jeep brand kit
- Before us: ~12 visits · 0 web profit
- First 2 mo.: ~258 visits/day · 18 inquiries · 8 sales
- ≈24 showroom inquiries per month · live jeepvrn.ru
In numbers
Need showroom inquiries for a premium brand?
We’ll fix the site and build SEO with Google Ads — the same way we did for Jeep in Voronezh.
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