SEO · Content · CTA
SEO for Mir Uvlecheniy online store
SEO for a hobby online store: 54 phrases, prep ~1 month, page one planned 2–6 months, about 100 calls per month — bows, numismatics, metal detectors. Store refresh — separate case.
About the client
Mir Uvlecheniy is a hobby store in Voronezh (now hobbi36.ru): bows, metal detectors, numismatics, and more. In 2016 we promoted the online storefront in search; later we refreshed the store itself — a separate development case.
The pain they came with
They wanted to reinforce the offline shop with a 24/7 web storefront. Before us — zero ranking phrases, no organic, no web clients. They needed rankings on commercial niche queries and online calls/deals.
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Offline without strong online
Assortment existed, but search wasn’t bringing buyers. The web storefront must work 24/7.
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Zero visibility
Zero ranking queries, no visits or web clients. Need a launch from scratch.
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Narrow but high-intent niches
Bows, search magnets, coin albums — queries aren’t mass-market, but intent to buy is clear.
How we guided them
We built the keyword set and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live; then rankings on 54 phrases and a steady flow of calls and deals.
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Keyword set and supporting semantics
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Competition and demand analytics by hobby category
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Promotion strategy for an online store
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Site optimization from scratch + on-page work
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Sales SEO copy and an article section
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CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for a hobby store
Someone searches “buy a compound bow” or “search magnet Voronezh” — and should land in your catalog, not a competitor’s.
54 phrases in promotion
The client approved a set by key categories. We hold page one on them and count calls and deals.
CTAs on the site
Phone and order in view — so from search you can call or place a purchase right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Hobby store in search
From bows and paintball to numismatics and metal detecting — niches are narrow, but a search buyer already has clear intent.
Rankings on the keyword set
The client approved 54 phrases. Report — page one on bows, search magnets, coin albums and sets, metal detectors.
Visits after start
Day-by-day report: visit growth. In the first two months — about 160 visitors a day and hundreds of calls; online deals reached offline-store level.
Catalog today
The store lives on hobbi36.ru. Later we moved it to proper e-commerce — see the Mir Uvlecheniy refresh case.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO — that is not the same as page one. Rankings were planned over 2–6 months with month-by-month growth; we held about 100 web calls monthly. In the first two months — hundreds of visits and calls; online deals reached parity with the offline store. Later we refreshed the store itself.
What they got
- Hobby-store SEO: bows, numismatics, metal detecting
- 54 phrases · prep ~1 mo.
- Page one on commercial categories
- ≈100 web calls per month
- First 2 mo.: ~160 visits/day
- Page one planned 2–6 mo. (month-by-month growth)
- Online deals ≈ offline-store level
In numbers
Need orders for a niche store from search?
We’ll build keywords for your categories — the same way we did for Mir Uvlecheniy in Voronezh.
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