SEO · Content · CTA
SEO for HimOptTorg
SEO for a chemicals and coatings wholesaler in the Black Earth region: 90 phrases, prep ~1 month, TOP planned 2–6 months, ≈200 calls per month and about 6,000 visits monthly — a B2B catalog for “buy” queries.
About the client
HimOptTorg manufactures and supplies chemicals, coatings, rubber goods, and related products for business and industry in the Black Earth region. Warehouses in Voronezh and Lipetsk, catalog on himopttorg.ru.
The pain they came with
Without search, a multi-thousand flow of queries for acids, solvents, enamels, hoses, and gasket sheet went past the company. Before us — zero phrases in TOP, no organic, no web clients. They needed rankings on commercial “buy” queries and calls/orders — not a storefront without traffic.
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B2B demand goes to search
Buyers look for “buy hydrochloric acid”, “NC enamel”, “conveyor belt” — without SERP visibility the wholesaler loses volume.
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Zero visibility
0 queries in TOP, visits and web clients — zero. Need prep from scratch, not a “tweak”.
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Wide catalog — many clusters
Coatings, chemicals, rubber goods, asbestos tech, plastics — without clustering and landings semantics don’t convert into orders.
How we guided them
We built semantics and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live; then rankings on 90 phrases, thousands of visits, and a steady call/order flow.
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Semantic core and add-on semantics
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Competition and demand analytics in chemicals/coatings/rubber
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Promotion strategy for a B2B catalog
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Site optimization from scratch + on-page work
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Sales SEO copy and an article section
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CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for chemical wholesale
An engineer or purchaser searches a concrete SKU — acid, enamel, hose — and should land in your catalog with price and phone, not a competitor’s.
90 phrases in promotion
The client approved a core for high-demand SKUs. We hold TOP-10 on them and count calls and placed orders.
CTAs on the catalog
Order, price list, phones in view — so from search you can call or place a supply request right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Chemical wholesale in the Black Earth region
Warehouses and regional delivery, wide stock on hand. SEO’s job — bring purchasers from search to the himopttorg.ru catalog: acids, enamels, rubber goods.
Rankings on the core
The client approved 90 phrases. Report — TOP on commercial queries: acids, salts, enamels, hoses, conveyor belt, gasket sheet, and related SKUs.
Visits after start
Day-by-day report: visit growth. In the first two months — about 80 visitors a day; in steady mode the site reached about 6,000 visits a month.
Live site
himopttorg.ru is still live: coatings, chemicals, rubber goods catalogs, Voronezh/Lipetsk branches, product order and price list.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO — that is not TOP-10. Climbing into TOP is planned over 2–6 months with month-by-month growth; we held ≈200 web calls monthly. In the first two months — hundreds of calls and dozens of orders; then — about 6,000 visits a month. himopttorg.ru is still live.
What they got
- B2B chemical and coatings wholesale in the Black Earth region
- 90 phrases · prep ~1 mo.
- TOP-10 — overtook competitors on the core
- ≈200 web calls per month
- ~6,000 visits per month in steady mode
- TOP planned 2–6 mo. (month-by-month growth)
- Catalog on himopttorg.ru is live now
In numbers
Need search leads for a B2B catalog?
We’ll build semantics for your SKUs and get the site to calls — like HimOptTorg.
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