SEO · Content · CTA
SEO for GreenStroy equipment rental
SEO for special-equipment rental in Voronezh: 68 phrases, prep ~1 month, page-one growth planned over 2–6 months — earthworks, demolition, trenches, soil removal.
About the client
Voronezh is building fast — cranes on the skyline, and with them demand for equipment rental and earthworks. In late 2014 GreenStroy went online; with other channels it took leading positions in the niche.
The pain they came with
Demand for excavator rental and related services grows with construction — and so does search competition. Before us — zero ranking phrases, no organic, no web clients. They needed rankings on commercial queries and rental requests.
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Growing market = growing competition
City construction drives demand for equipment — and the number of players in the SERP. Without strong SEO, requests go to competitors.
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Zero visibility
Zero ranking queries, no visits or web clients. Need a launch from scratch.
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Goal — equipment rental
Not “traffic”: calls and machines rented out. So CTAs and clear service pages.
How we guided them
We built the keyword set and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live. Rankings and traffic grew as planned over 2–6 months.
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Keyword set and supporting semantics
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Competition and demand analytics in special equipment
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Promotion strategy for rental and earthworks
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Site optimization from scratch + on-page work
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Sales SEO copy and an article section
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CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for equipment rental
A foreman searches “trench digging,” “soil removal,” or “building demolition” — and should call you, not a page-one competitor.
Prep ≠ page one
In ~1 month we get the site ready and start work. Page-one growth is planned over 2–6 months — rankings or traffic grow each month.
CTAs on the site
Phone and rental request in view — so from search you can book equipment right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Equipment for a growing city
New districts = steady demand for excavators, soil removal, site prep. SEO’s job — bring that demand to the GreenStroy site.
Rankings on the keyword set
The client approved 68 phrases. Page one built as planned over 2–6 months: first part of the set, then the rest — with month-by-month growth.
Visits after start
Day-by-day report: visit growth after launch. In the first months — about 42 visitors a day and equipment rented out; search clients — a few per month.
Equipment at work
Excavators and earthworks — what people search for. Site and keywords tied to the real fleet and services.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO for work — that is not the same as page one. Rankings were planned over 2–6 months with month-by-month growth. We held 3–5 search clients per month. With other channels GreenStroy took leading positions in the niche.
What they got
- Special-equipment rental SEO in Voronezh
- 68 phrases · prep ~1 mo.
- Page one planned 2–6 mo. (month-by-month growth)
- 3–5 search clients per month
- First months: ~42 visits/day, equipment rented
- Web channel started late 2014
In numbers
Need equipment-rental leads from search?
We’ll build keywords for earthworks and special equipment — the same way we did for GreenStroy in Voronezh.
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