SEO · Content · CTA
SEO for GreenStroy equipment rental
SEO for special-equipment rental in Voronezh: 68 phrases, prep ~1 month, TOP growth planned over 2–6 months — earthworks, demolition, trenches, soil removal.
About the client
Voronezh is building fast — cranes on the skyline, and with them demand for equipment rental and earthworks. In late 2014 GreenStroy went online; with other channels it took leading positions in the niche.
The pain they came with
Demand for excavator rental and related services grows with construction — and so does search competition. Before us — zero phrases in TOP, no organic, no web clients. They needed rankings on commercial queries and rental requests.
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Growing market = growing competition
City construction drives demand for equipment — and the number of players in the SERP. Without strong SEO, requests go to competitors.
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Zero visibility
0 queries in TOP, no visits or web clients. Need a launch from scratch.
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Goal — equipment rental
Not “traffic”: calls and machines rented out. So CTAs and clear service pages.
How we guided them
We built semantics and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live. Rankings and traffic grew as planned over 2–6 months.
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Semantic core and add-on semantics
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Competition and demand analytics in special equipment
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Promotion strategy for rental and earthworks
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Site optimization from scratch + on-page work
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Sales SEO copy and an article section
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CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for equipment rental
A foreman searches “trench digging”, “soil removal”, or “building demolition” — and should call you, not a TOP-10 competitor.
Prep ≠ TOP
In ~1 month we get the site ready and start work. Climbing into TOP-10 is planned over 2–6 months — rankings or traffic grow each month.
CTAs on the site
Phone and rental request in view — so from search you can book equipment right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Equipment for a growing city
New districts = steady demand for excavators, soil removal, site prep. SEO’s job — bring that demand to the GreenStroy site.
Rankings on the core
The client approved 68 phrases. TOP built as planned over 2–6 months: first part of the core, then the rest — with month-by-month growth.
Visits after start
Day-by-day report: visit growth after launch. In the first months — about 42 visitors a day and equipment rented out; search clients — a few per month.
Equipment at work
Excavators and earthworks — what people search for. Site and semantics tied to the real fleet and services.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO for work — that is not TOP. Climbing into TOP is planned over 2–6 months with month-by-month growth. We held 3–5 search clients per month. With other channels GreenStroy took leading positions in the niche.
What they got
- Special-equipment rental SEO in Voronezh
- 68 phrases · prep ~1 mo.
- TOP planned 2–6 mo. (month-by-month growth)
- 3–5 search clients per month
- First months: ~42 visits/day, equipment rented
- Web channel started late 2014
In numbers
Need equipment-rental leads from search?
We’ll build semantics for earthworks and special equipment — like GreenStroy in Voronezh.
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