SEO · Site structure · Content · CTA
SEO for Fortuna-avto
SEO for an auto service at Volvo and Subaru dealers in Belgorod: structure from scratch, 135 phrases, page one planned over 2–6 months, about 200 calls per month. Paid search is a separate case.
About the client
Fortuna-avto is a large auto service in Belgorod: body repair, polishing, detailing, paint — at official Volvo and Subaru dealers. They first came for SEO; later we connected paid search — a separate Google Ads case.
The pain they came with
Before us the site barely worked for search: one page, zero ranking queries, no web clients. They needed rankings for body repair and related services in Belgorod — and calls into the bays, not traffic for the report.
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Placeholder site
Essentially one page with no structure for services. Nowhere to land queries like “body repair Belgorod” or “hood repair.”
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Zero visibility
Zero ranking phrases, almost no organic or web clients. Need SEO from scratch.
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Competition in body work
Commercial queries are taken. Need clusters, copy, and CTAs to overtake competitors on page one.
How we guided them
We built and clustered the keyword set, designed structure, optimized pages, wrote copy, and added CTAs. Prep in ~14 days; then ranking growth over 2–6 months; rankings on 135 phrases and a call flow. When organic moved — we connected Google Ads.
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Keyword set and supporting semantics
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Query clustering and site structure by service
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Competition and demand analytics in Belgorod
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Optimization from scratch + on-page work
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Sales SEO copy and usability work
- 06
CTAs, conversion analysis, and adjustments
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for a body shop
After an accident or a chip someone searches “fender repair Belgorod” / “windshield replacement” — and should land with you, not a neighbour in the SERP.
135 phrases in promotion
The client approved a wide list: body, glass, doors, hood, prices, geo. We hold page one on them and count calls.
Structure for keywords
Separate landings by repair type — so search and the client know where to click and whom to call.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Service at dealer sites
Body repair and related services in Belgorod — on official Volvo and Subaru dealer grounds. SEO’s job — bring people into the bays from search.
Rankings on the keyword set
The client approved 135 phrases. Report — page one on body work, fender/hood/door repair, windshield replacement, and Belgorod geo queries.
Visits after start
In the first two months — about 50 search visitors a day, dozens of calls and bonus-coupon requests daily.
Services in search
Landings and keywords tied to the real shop: body, glass, insurance repair — what people search after accidents and in daily use.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~14 days we prepared SEO — that is not the same as page one. Rankings were planned over 2–6 months; we held about 200 web calls monthly. Then we connected paid search — see the Fortuna-avto Google Ads case.
What they got
- SEO for a Volvo/Subaru auto service in Belgorod
- 135 phrases · prep ~14 days
- Site structure for services from scratch
- Page one on body work and related queries
- ≈200 web calls per month
- Page one planned 2–6 mo. (month-by-month growth)
- Then connected Google Ads
In numbers
Need auto-service bookings from search?
We’ll build keywords for body work and service — like Fortuna-avto in Belgorod. Google Ads can follow if you need a faster funnel.
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