SEO · Site structure · Content · CTA
SEO for Fortuna-avto
SEO for an auto service at Volvo and Subaru dealers in Belgorod: structure from scratch, 135 phrases, TOP planned over 2–6 months, ≈200 calls per month. Paid search is a separate case.
About the client
Fortuna-avto is a large auto service in Belgorod: body repair, polishing, detailing, paint — at official Volvo and Subaru dealers. They first came for SEO; later we connected paid search — a separate case under Google Ads.
The pain they came with
Before us the site barely worked for search: one page, zero queries in TOP, no web clients. They needed rankings for body repair and related services in Belgorod — and calls into the bays, not “traffic for the report”.
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Placeholder site
Essentially one page with no structure for services. Nowhere to land queries like “body repair Belgorod” or “hood repair”.
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Zero visibility
0 phrases in TOP, almost no organic or web clients. Need SEO from scratch.
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Competition in body work
Commercial queries are taken. Need clusters, copy, and CTAs to overtake competitors in TOP-10.
How we guided them
We built and clustered semantics, designed structure, optimized pages, wrote copy, and added CTAs. Prep in ~14 days; then TOP growth over 2–6 months; rankings on 135 phrases and a call flow. When organic moved — we connected Google Ads and search ads.
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Semantic core and secondary semantics
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Query clustering and site structure by service
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Competition and demand analytics in Belgorod
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Optimization from scratch + on-page work
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Sales SEO copy and usability work
- 06
CTAs, conversion analysis, and adjustments
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for a body shop
After an accident or a chip someone searches “fender repair Belgorod” / “windshield replacement” — and should land with you, not a neighbour in the SERP.
135 phrases in promotion
The client approved a wide list: body, glass, doors, hood, prices, geo. We hold TOP-10 on them and count calls.
Structure for semantics
Separate landings by repair type — so search and the client know where to click and whom to call.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Service at dealer sites
Body repair and related services in Belgorod — on official Volvo and Subaru dealer grounds. SEO’s job — bring people into the bays from search.
Rankings on the core
The client approved 135 phrases. Report — TOP-10 on body work, fender/hood/door repair, windshield replacement, and Belgorod geo queries.
Visits after start
In the first two months — about 50 search visitors a day, dozens of calls and bonus-coupon requests daily.
Services in the SERP
Landings and semantics tied to the real shop: body, glass, insurance repair — what people search after accidents and in daily use.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~14 days we prepared SEO — that is not TOP. Climbing into TOP is planned over 2–6 months; we held ≈200 web calls monthly. Then we connected paid search — see the Fortuna-avto Google Ads case.
What they got
- SEO for a Volvo/Subaru auto service in Belgorod
- 135 phrases · prep ~14 days
- Site structure for services from scratch
- TOP-10 on body work and related queries
- ≈200 web calls per month
- TOP planned 2–6 mo. (month-by-month growth)
- Then connected Google Ads / search ads
In numbers
Need auto-service bookings from search?
We’ll build semantics for body work and service — like Fortuna-avto in Belgorod. Paid search can follow if you need a faster funnel.
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