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SEO for Barokko curtain studio

SEO for a curtain design studio: 70 phrases, page one planned over 2–6 months, about 100 calls per month — high-intent queries for custom sewing, showrooms, and rods in Voronezh. Site live on barokko36.ru.

~100 calls per month from the web

  • Client Barokko
  • Industry Curtain design and sewing
  • Period 2016
  • Site barokko36.ru
Live view

About the client

Barokko is a design studio and curtain showrooms in Voronezh: custom sewing, rods, projects for flats, houses, and commercial spaces. In design niches competition is high — the bet was search with high-intent queries.

01

The pain they came with

Classic advertising in curtain design is expensive. In search people already look for “curtain showroom Voronezh,” “custom curtain sewing,” Roman rods — and are ready to call. Before us — zero ranking phrases, no organic, no web clients.

  1. Expensive “classics” vs search

    Offline ads hit wide. Search brings people who already need sewing, a showroom, or rods.

  2. Zero visibility

    Zero ranking queries, no visits or web clients. Need a launch from scratch.

  3. Goal — orders, not a brochure

    What matters is calling and placing an order. So CTAs and clear service and geo pages.

Starting point
02

How we guided them

We built the keyword set and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live; then rankings on 70 phrases and a steady flow of calls and orders.

  1. 01

    Keyword set and supporting semantics

  2. 02

    Competition and demand analytics in curtains/rods

  3. 03

    Promotion strategy for the studio and showrooms

  4. 04

    Site optimization from scratch + on-page work

  5. 05

    Sales SEO copy and an article section

  6. 06

    CTAs, usability, and conversion analytics

03

In plain speak

Brief jargon — without the fog. How we explained each step to the client.

Specialist speak

SEO for a curtain studio

How we explained it

Someone searches “custom curtains Voronezh” or “Roman rods” — and should land with you, not the neighbouring showroom.

Specialist speak

70 phrases in promotion

How we explained it

The client approved the set: showrooms, sewing, rooms, rods, geo. We hold page one on them and count calls and orders.

Specialist speak

CTAs on the site

How we explained it

Phone and measure/design request in view — so from search you can invite a designer right away.

04

What we did, step by step

Each step is a concrete change. Meaning on the left, screen on the right.

01

Curtain design — a competitive niche

Many players in textile window dressing. The job — take high-intent demand from search: showrooms, sewing, rods, commercial projects.

02

Rankings on the keyword set

The client approved 70 phrases. Report — page one on curtain showroom, custom sewing, Roman rods, and room/property queries in Voronezh.

03

Visits after start

Day-by-day report: visit growth. In the first two months — about 25 visitors a day, dozens of calls and placed orders.

04

Live site

barokko36.ru is still live: turnkey curtains, projects, showrooms, motorized rods, and designer visits in the region.

·

More frames from the project

Not a gallery for its own sake — a few screens that complete the picture.

Case: house in Berezka community
Case: residential complex in Borisoglebsk
Showrooms and production
Motorized rods
05

Where we landed

In ~1 month we prepared SEO — that is not the same as page one. Rankings were planned over 2–6 months with month-by-month growth; we held about 100 web calls monthly. In the first two months — dozens of calls and orders. barokko36.ru is still live.

What they got

  • Curtain-studio SEO in a competitive niche
  • 70 phrases · prep ~1 mo.
  • Page one — showrooms, sewing, rods, geo
  • ≈100 web calls per month
  • First 2 mo.: ~25 visits/day · orders
  • Page one planned 2–6 mo. (month-by-month growth)
  • Site on barokko36.ru is live now

In numbers

70 Phrases
~1 mo. Prep
~100 Calls / mo.
2–6 mo. Page one

Need custom-curtain leads from search?

We’ll build keywords for showrooms and sewing — the same way we did for Barokko design studio in Voronezh.

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