SEO · Content · CTA
SEO for Argument law firm
SEO for a Voronezh law firm: 37 phrases, TOP planned over 2–6 months, ≈110 calls per month — pushed competitors out of the SERP on key practices. New site — separate case.
About the client
Argument is a Voronezh law firm. In 2016 they came for SEO: overtake strong competitors in the local SERP and get calls and consult bookings from search. Later we built a new site — a separate development case.
The pain they came with
Lawyers in a large city compete hard — offline and in search TOP-10. Before us — zero phrases in TOP, no organic, no web clients. They needed rankings on commercial queries and real inquiries, not a “checkbox site”.
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Tough SERP competition
Strong players have sat in TOP-10 for years. Without a core, content, and CTAs a new or weak site never reaches a call.
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Zero visibility
0 queries in TOP, no visits or web clients. Need prep from scratch.
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Goal — consults, not traffic
What matters is that someone calls or comes in. So CTAs and clear practice pages.
How we guided them
We built semantics and strategy, optimized the site, wrote copy and articles, added CTAs. In ~1 month prep was done and the project was live; then rankings on 37 phrases and a steady flow of calls and consults.
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Semantic core and add-on semantics
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Competition and demand analytics in Voronezh legal niche
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Promotion strategy for commercial practices
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Site optimization from scratch + on-page work
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Sales SEO copy and an article section
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CTAs, usability, and conversion analytics
In plain speak
Brief jargon — without the fog. How we explained each step to the client.
SEO for a law firm
Someone searches “lawyer Voronezh”, “accident attorney”, or another practice — and should see you, not a TOP-10 competitor.
37 phrases in promotion
The client approved a short query list. We hold TOP-10 on them and count calls and consult visits.
CTAs on the site
Phone and booking in view — so from search you can call or leave a request right away.
What we did, step by step
Each step is a concrete change. Meaning on the left, screen on the right.
Lawyers in a competitive SERP
In Voronezh legal supply grows faster than demand. The job — push strong competitors out of TOP-10 on key practices: housing, family, tax, companies.
Rankings on the core
The client approved promotion on 37 phrases. Focus — commercial legal queries in Voronezh.
Visits after start
Day-by-day report: visit growth. In the first two months — about 18 visitors a day, dozens of calls and consult visits.
The site today
Later we built a new services and booking site — live on argument-uk.ru. This SEO case is about 2016 organic; development is a separate story.
More frames from the project
Not a gallery for its own sake — a few screens that complete the picture.
Where we landed
In ~1 month we prepared SEO — that is not TOP-10. Climbing into TOP is planned over 2–6 months with month-by-month growth; we held ≈110 web calls monthly. In the first two months — dozens of calls and consults. The firm’s new site — in the Argument development case.
What they got
- Law-firm SEO in competitive Voronezh
- 37 phrases · prep ~1 mo.
- TOP-10 — overtook strong competitors
- ≈110 web calls per month
- First 2 mo.: calls + consult visits
- TOP planned 2–6 mo. (month-by-month growth)
- Later — new site argument-uk.ru
In numbers
Need lawyer leads from search?
We’ll build semantics for your practices and get the site to calls — like Argument in Voronezh.
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