New format
Price extensions in Google Ads
Price extensions show the cost of services or products right in the ad: the user sees a guide before the click, and the ad takes more space in the results.
Below: why it matters, which job types it fits, and what to check when setting up. Names and steps in the account have changed since 2017 — verify current Google Ads Help. A click on a price row usually counts as an ad click.
Why a price block
The extension answers “how much does it cost?” before the visit. It filters some non-target clicks and lifts CTR for those who accept the price.
The ad looks larger than neighbors without extensions — but relevance and offer win, not only “real estate.”
Job types
Product categories — lines with a minimum “from” price: handy for stores with a clear assortment.
Services and service classes — a price for typical jobs if you can name a sum honestly.
Events — name, date, and ticket/participation cost.
Places / travel and brands — destinations or makers with a price guide; pick the type for the business, not “everything at once.”
Before filling it in:
- prices are current and lawful
- the landing matches the promise
- you have capacity to update the price list
- you don’t promise what’s out of stock
Setup practice
Add the extension at account/campaign level per account rules and tie it to relevant groups.
Compare CTR and CPA before/after on one cluster. If price scares hot demand — fix the offer and landing first, not only the extension.
Keep prices in sync with the site: mismatch = complaints and wasted clicks.
FAQ
Are prices in the ad free?
Showing the extension itself isn’t a separate fee, but a click on a price/link usually bills like a normal click.
When does a price extension make sense?
When prices are clear and competitive: a catalog, services with a clear price list, events with tickets. Hidden “price on request” works poorly in this format.
Is a price extension required for every campaign?
No. It’s one extension next to sitelinks and callouts. Test where price is a deciding click factor.
Can I write “from …” in the price?
Often yes for categories with a price range — but don’t mislead: ad rules and Ads policies forbid deception.
How is this different from Shopping?
Shopping pulls a feed. Price extensions are a text add-on to Search (and related) ads. Not a feed replacement.
Is the UI still like the 2017 article?
Probably not. The logic of “show price in the ad” is alive; buttons and types in the account — check Help.
Do I still need other ad extensions?
Yes: sitelinks, callouts, phone — together they raise visibility. Don’t rely on prices alone.
Ads without a price — while competitors show it in the SERP?
We’ll sync honest prices with the landing, pick the right price-extension type, and test CTR/CPA before you scale.
Discuss the task
